One Crore Indians watched IPL On Mobiles: Apalya

Posted on May 23, 2012. Filed under: Mobile, Technology | Tags: , , |

In seventh week ofthe current IPL edition over 26 lakh viewers watched live cricket matches on their mobile phones.

This year’s Indian Premiere League (IPL) has been surrounded by controversies ranging from match fixing to banning Shahrukh Khan in Wankhade stadium. But this has not deterred cricket fans from watching live cricket matches on mobile phones.
“Till now 1,30,88,033 viewers have watched IPL 5 on mobile TV platform of Apalya,” Vamshi Reddy, co-founder and chief executive officer, Apalya Technologies said to The Mobile Indian.
He further added, “As compared to first week of the current IPL edition, when only 2,52,815 mobile users watched cricket matches on Apalaya’s Mobile TV platform, in seventh week 26,69,990 viewers watched live cricket matches on the mobile screen.”
Apalya Technologies, a Hyderabad-based mobile video service provider, had in 2010 announced a three year partnership with Global Cricket Ventures (GCV) for streaming match coverage live to the mobile, for which Apalya will have exclusive rights.
Since then Apalya has arrangements in place with almost all mobile operators for live streaming of cricket matches at different tariffs.


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