Twitter Bird Gets New Wings

Posted on June 7, 2012. Filed under: Mobile, Technology | Tags: , , |

The Twitter bird is well known and quite ubiquitously embodies the action of a tweet. The bird, previously taking many forms, being oriented in a straight lineor looking slightly up, has changed to one standard bird. This also means that it’s the only official Twitter logo. The logo with the “t” in the blue square, the logo with Twitter’s entire name in blue as well as all versions of the previous birds are now obsolete and do not accurately represent the company. Twitter’s Creative Director, Doug Bowman wrote in a blog post , “Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.” Twitter has created an image with all the previously obsolete versions of the logo.

Bowman says that the new logo stems out of the company’s love for ornithology, design withincreative constraints and simple geometry. He says, “This bird is crafted purely from threesets of overlapping circles — similar to how your networks, interestsand ideas connect and intersect with peers and friends.” He says the new bird symbolizes freedom, hope and limitless possibility in thatwhen the bird is soaring high, it can get a view of the entire world and when it joins its bird friends, it can engage in common purposes. Watchthe video below for moreon Twitter’s new bird.

Twitter has been a tool to disseminate all kinds of information, be it global news and human rights issues to comedians and their jokes as well as literature. Recently, the New Yorker Magazine serialized a short story by Pulitzer Prize winning author, Jennifer Egan on Twitter. Egan had writtenthe short story in the form of a spy-mystery and had purposely formatted it to be able to be broken down into 140 character snippets. Beingthat it was a mystery, each snippet was designed to elicit intriguefrom readers. Furthermore, Twitter hadbeen used as quite a pervasive tool in the various movements of the Arab Spring. Stories of acts of war and humanrights issues were being reported right from the ground itself by the people involved. Do you think Twitter’s new bird is an accurate representation of the upliftment that the social network provides? Let us know in the comments section below.


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