Airtel Bags Exclusive Video Rights on Mobile Platform for UEFA Euro 2012

Posted on June 10, 2012. Filed under: Technology | Tags: , , |

The biggest football event of the year, the UEFA Euro 2012 will be held from 8th June to 1stJuly, 2012. Europe’s top 16 soccer teams (including Germany, England and Portugal) willbe fighting for the Euro 2012 winner’s title during19 power-packed matches that will span across 21 days.

Bharti Airtel has announced that it has bagged exclusive video rights on the mobile platform for the biggest football extravaganza ofthe year – the UEFA Euro2012. With this, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including LIVE streaming) from UEFA Euro 2012 and choose from a wide range of services, such as Go! Go! Go! Contest, LIVE feeds, SMS or MMS score updates, games, mobile magazine etc. To watch Euro 2012 matchesLIVE on their mobile phones, Airtel customers can SMS ‘TV’ to 54321 and for LIVE scores SMS ‘GOAL’ to 54321 (toll free).

As part of the grabbed rights, Airtel mobile customers can have access to the following content from Euro 2012:
UEFA Euro 2012 live streaming
Description: Catch the live action of EURO 2012 on your smartphone.
Activation: SMS TV to 54321 (toll free)
Charges: Download: Nil, Subscription: Rs. 40 per week – 20 mins on 3G and 80 mins on 2G
Football match day updates pack
Description: Receive SMS updates on latest scorelines, goals, table standing, player quotes, fans reactions, off-field news and pre-match and post-match analysis. During matches, updates are sent before the startof the match, half-time and fulltime updates and the latest table standings.
Activation: SMS GOAL to 54321 (toll free) / USSD –Dial *321*471# (toll free)
Charges : Rs. 3 per matchday
Description: The GO! GO! GOAL! Contest is a football quiz based on the Euro 2012
3 questions daily on SMS toll free.
01 Jun to 01 Jul 2012
Total Duration : 31 days
Prizes: Daily Prize Sodexo Voucher for 2 ( Rs 1000/- each) / Weekly Prize Samsung Galaxy H/S (1 every week, worth Rs. 9000) / Bumper Prize All Paid Trip to Old Trafford (Manchester United) for 2persons
Hall of fame updates pack
Description: Receive SMS updates on your favourite footballers. Gettwo SMS updates on the top footballers of all time
Activation: SMS HOF to 54321 (toll free) / USSD –Dial *321*471# (toll free)
Charges : Rs. 1 per day
Football MMS pack update
Description: Receive MMS and SMS updates on latest scores, pre-match and post-match analysis,off-field news and statistics. Customers subscribed to this pack will receive 2 MMS daily along with 6 SMS updateson the latest match scores, news and table standings.
Activation: USSD – Dial*646*235# (toll free)
Charges :Rs. 3 per day
Football wallpapers, animations on mobile
Description: Download and enjoy exciting and all the latest football wallpapers, animations on your mobile. Includes teams, footballers, WAGs, Best Goals, imagery etc
Activation: Click here
Charges: Rs. 15 per video / Rs. 15 per wallpaper / Rs. 20 per animation
Football Games on Mobile
Description: – Download and enjoy exciting and all the latest football games on your mobile.
Activation: Click here
Charges : Download: Rs. 99 per game
MoFutbol, the mobile magazine
Description: MoFutbol is India’s 1st Mobile Magazine on Football. Now enjoy high resolution photo and video stories on Euro 2012 on your GPRS enabled handsets via WAP, Video and SMS. With a simple user interface, MoFutbol is optimized for quick and attractive responses to ensure a greater viewingexperience on your mobile.
Activation: SMS MOCF to 54321 (toll free) / USSD: Dial *321*212# (toll free) / Visit
Charges :Rs. 2 per day

The video rights for UEFA Euro 2012 will appeal to a wide audience as the competition has been garnering a lot of excitement among fans ofthe game in India. More details are available here .


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