More Than One-third Data Will be Stored in the Cloud by 2016, finds Gartner Survey

Posted on June 26, 2012. Filed under: Technology | Tags: , , |


The most recent survey by Gartner points out that consumers will gradually start moving towards cloud storage and by 2016, more than one third of consumer data will be stored in cloud. The research firm also suggests that the reason for this shift will be multiple devices owned by users. In 2011,7 percent of consumer content was stored in thecloud and it is now expected to grow to 36 percent in 2016. The camera-equipped smartphones and tablets have increased the digital data consumption further.
Gartner predicts that the digital storage needs across the world will grow from 329 exabytes in 2011 to 4.1 zettabytes in 2016. This growth will be inclusive of digital content stored in PCs, smartphones, tablets, hard-disk drives(HDDs), network attachedstorage (NAS) and cloud repositories.
“Historically, consumers have generally stored content on their PCs, but as we enter the post-PC era, consumers are using multiple connected devices, the majority of which are equipped with cameras. This is leading to a massive increase in new user-generated content that requires storage,” said Shalini Verma, principal research analyst at Gartner. “With the emergence of the personal cloud, this fast-growing consumer digital content will quicklyget disaggregated from connected devices.”
This bulk of cloud storage needs will also met by social sites, whichwill offer free storage options. Ms. Verma also points out that while online back-up services are the most well-known cloud storage providers,their total storage allocated to consumers issmall, relative to that maintained by social media sites. The averagestorage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016. Gartner believes that this year the adoption of camera-equipped tablets and smartphones will drive consumer storage needs. Then, in the first half of 2012, there was ashortage in supply of HDDs due to the floods inThailand, which will provide an impetus for cloud storage adoption. This will lead to an unusual overall growth rate between 2011 and 2012. These cloud services are expected tobe first offered for free. They will be offered in the form of apps on mobile devices, and also as online storage and sync companies.
“Local storage will become further integrated with home networking, presenting opportunities for local storage providers to partner with home networking and automation service providers,” said Ms. Verma. “Cloud storage will grow with the emergence of the personal cloud, which in turn will simplify the direct-to-cloud model, allowing users to directlystore user-generated content in the cloud. As storage becomes a part of the personal cloud, it will become further commoditized. Therefore,online storage and sync companies need to have a strategic rethink about their future approach.”
Cloud service providers (CSPs) will also increasingly offer cloud storage and the use of cloud online storage and sync services will provide the foundational experience for consumers to start usingcloud storage as part of the personal cloud. Gartner also predicts that the direct-to-cloud model will become more mainstream. Majority of the growth in cloud services is expected to come from North America and Western Europe. Japan and South Korea inthe Asia pacific region will also see a huge growth.

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